March 31, 2025
Being action-oriented is a good thing, right? Well, yes and no. There's a big difference between learning and adjusting quickly ("failing fast") and wasting time and resources by "rushing off half cocked".
Executives and teams alike are eager to be (and be seen) "doing something", but they often fail to recognize the distinction between 'activity' and 'progress'. As a result, they act upon the first reasonable idea that comes along. The trouble with acting on the first reasonable idea is twofold. First, there might have been much better ideas, and second, once you start working on the first idea, you stop looking for the better ones. Outcomes are often sub-optimal – problems not solved, product not launched, etc.
Want to dramatically improve your team's odds of achieving consistently strong outcomes? Next time everyone's ready to run with the first reasonable idea, set aside just 30 minutes and challenge the group with this 3-step process.