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10 Steps to Get from Concept to Launch
Here’s our 10-step outline. Note that there are literally hundreds of sub-actions to take along the way, and depending on the product or service you’re developing, some steps may be skipped or combined and the details may vary.
You may find some of the steps surprising, e.g., selling the product before finishing development, choosing to complete a business plan or perhaps not, and obtaining customer feedback before full product development.
1. Develop and draft the idea or concept
2. Produce prototypes or initial release(s) – several prototypes may be necessary to evaluate and find the best concept
3. Obtain customer feedback (to confirm the idea is worth pursuing and choose the best concept for further development)
4. Refine the product or service based on customer feedback and test the product under all conditions / use cases
5. Complete your business plan (if the business plan will help you – keep an eye out for our upcoming post on how to decide)
6. Fully document the product with drawings and specifications and establish a manufacturing plan
7. Ensure distribution and sales channels are in place and sell, sell, sell!
8. Finish product, process, and supply chain development
9. Produce the product
10. Ship the product / release the service
We’d love to chat and walk through the nuances of your particular situation. CAEDENCE can help you map your new product development, manage steps in the process, and prevent or overcome roadblocks as you turn your idea into reality.
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Why does execution matter more? Once an idea is created, there are hundreds of steps needed to turn it into a viable product backed by a viable business model. Driving rigor at speed through the product development, marketing and sales, pre-launch, and production ramp processes is what will make your business successful.
If you've got a favorite way of communicating (perhaps by text, email, or in-person) that you use most of the time, you are undermining the effectiveness of your communication! If you've ever been frustrated that your team or manager isn't taking action on what you've told them must be done – this post & infographic is for you.
Not all modes of communication are created equal. The way you communicate should be selected based on 3 situational factors: who you're communicating with, the gravity of your message, the outcome you're trying to achieve. Choosing the the mode appropriate to your purpose will greatly enhance the impact of your messaging. Choosing the wrong mode can undermine what you're trying to accomplish by communicating.
CAEDENCE has developed a novel improvement to overcome the communication-based shortfalls in existing methods. Applicable to all structured problem-solving approaches, Visual 8D™ enables teams to execute the familiar problem-solving steps (with no additional effort), while capturing plans and progress in easy-to-follow diagrams. Visual 8D™ puts teams in the position of providing answers to management and customer questions before being asked, resulting in improved control of the situation and minimizing time wasted on extraneous actions.
Danger is lurking around every corner in a new product development / new product introduction project. Avoidable risks wind up blindsiding teams, always at the worst possible moment. Risks blow up into problems because teams misjudge their nature and origin, and lack the right tools and processes to effectively identify, assess, and mitigate them. Let CAEDENCE introduce you to a systematic approach and toolkit for managing and reducing risk in new product development and introduction
There are dozens of tools for reducing risk in new product development and introduction. We know because we've used them to successfully launch dozens of new products in highly demanding industries like automotive and aerospace. Let CAEDENCE show you a few of our favorite tools that you can use immediately to dramatically reduce the chances of disaster on your next NPD/NPI project.
Risk is inherent in new product development and introduction. Regardless of your personal risk tolerance, it's critical to understand that unmanaged risk could ruin your business. We're not saying "don't take risks". We're saying "take risks with your eyes open". Let CAEDENCE introduce you to a systematic approach and toolkit for managing and reducing risk in new product development and introduction.
Many risks in NPD & NPI are visible. New process steps that must be implemented with caution and back-up plans. Unique product features that are challenging to accomplish. But there are other risks lurking. Things that can derail your project before you even realize. A bit nervous now? You should be! But, don't worry. Let CAEDENCE introduce you to a systematic approach and toolkit for managing and reducing risk in new product development and introduction.
Successful new product development and introduction projects require carefully balancing dozens of critical parameters, any one of which could sink the ship. At the end of the day, each of those dozens of NPD/NPI success measures relates to an aspect of just 4 main stakeholder care-abouts: Launch timing, Project budget, Product margin performance, Quality / delivery (customer experience). Learn the systematic method to reduce risks in your new product developments.
CAEDENCE has decoded decades of business experience to reveal the intuition and practices of top performing teams and individuals to radically accelerate people and teams toward excellence. We know the theory, but we've also lived everything we teach and honed best practices for decades. This arms us with tons of real-world examples to engage students and clarify techniques. We often help clients out of crisis situations, but our passion is preventing crises from occurring in the first place. This means (a) establishing robust systems, (b) empowering leaders, and (c) upskilling teams.
We challenge our problem solving classes to play “20 questions” – can we guess a randomly selected word using just 20 yes/no questions? Engineers often say it’s impossible. But, 99 out of 100 times, we find the word! How? There’s no magic: what’s on display is the power of binary decision making, what we call “splitting the dictionary”. And you can apply it to all sorts of real-world problem-solving scenarios. “Splitting the dictionary” is a problem scoping technique of asking the right questions to eliminate as many incorrect possibilities as you can, thus focusing your root cause search in the right area. Effective scoping is key to efficient problem-solving. Once the problem is clearly defined, think of the root cause as a needle in a haystack. Before you start examining hay, first ask “Am I on the right farm?”, then, “Which haystack should I search?”, then “Which portion of the chosen haystack is most likely to contain the needle?” Scoping out the possibilities with a simple tool or test can radically acc
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