January 27, 2025
Why are ideas cheap? Supply and demand – there are lots of ideas out there – everyone fancies themself an innovator, the supply far outstrips the demand. BUT, coming up with a good idea is only 1% of the success of a business. The hard part remains….
Why does execution matter more? Once an idea is created, there are hundreds of steps needed to turn it into a viable product backed by a viable business model. Driving rigor at speed through the product development, marketing and sales, pre-launch, and production ramp processes is what will make your business successful.